Corporate Graphic Guidelines and Identification Standards
of the Jay R. Smith Mfg. Co.® Marketing Team

 
The Jay R. Smith Mfg. Co.® Corporate Graphic Guidelines and Identification Standards***
A (PDF) Manual designed to: (1) define the corporate identity for Jay R. Smith Mfg. Co.®; (2) define the logos parameters, such as color, logotype, font, size, and formats; and stimulate and encourage proper usage of the company's logos, type and color.
Acceptable Logo Applications:
Logo Description:*
Color Version
Black and White Version
"Standard/Preferred" Jay R. Smith Mfg. Co.® Logo with Brand Name
Other Image Links:
 
 
Full "Membership" Version Logo with Address Block
Jay R. Smith Mfg. Co. membership logo
Other Image Links:
     
Full "Membership" Version Logo with Address Block and Product Group Tagline
Other Image Links:
     
Letterhead Version with Product Group Tagline
Other Image Links:
     
Environmental Products Logo To Be Used in Conjunction with the Ultracept® Oil/Water Separator
Other Image Links:
     
Smith Drainage Systems Logo To Be Used in Conjunction with the Enviro-Flo® and Smith/ACO Trench Drain Series Group Brand
Other Image Links:
     
Smith/ACO Trench Drain Series Product Brand Logo
N/A- see color version
Other Image Links:
 
     
Enviro-Flo® Drainage Systems Product Brand Logo
N/A- see color version
Other Image Links:
 
 
     
Enviro-Loc Product Brand Logo
N/A- see color version
Other Image Links:
 
 
   

Notes/Help

*The logos above are available for download either by "right-clicking" on the visible logo (72 DPI version) and "Save Target As" to a location on your computer or click on one of the "Other Image Link(s)" to download as a 300 DPI JPG or EPS file.

**Use the EPS file format for professional print applications and/or if the image needs to be scaled significantly. The EPS will scale and print with the best quality. The above EPS files were created in Adobe Illustrator® and have been saved for Version 9 or later.

To download:
1. Click on the link for the logo you wish to use.
2. Your browser will prompt you to either open the file or save it to disk. Choose to save it to disk.
3. Your browser will then prompt you to provide a location on your computer where you wish to save the file. Select the location and click Save. Remember where you saved the file because you will need to access it later.

**If you are using Internet Explorer® for Windows® (any version), the file extension of the downloaded file will automatically default to .ps instead of .eps. (This is a known Microsoft® issue- and makes the file more difficult to use. When selecting the location for the downloaded file, it will also have the name of the file in the File Name area of the dialog box. If it displays the filename with an extension (e.g. jrsstandard.ps), add the "e" after the period (e.g. jrsstandard.eps), then click Save. If it simply displays the filename, (e.g. jrsstandard), add .eps to the end of the name (e.g. jrsstandard.eps), then click Save. The file should then be saved properly.

You can now insert or place the EPS file into a word processor, presentation, page layout file or open with a (vector based) Image Editor such as Adobe Illustrator® or Macromedia Freehand® and scale to the size you desire without losing image quality.

Also available for download- 300 D.P.I. (JPG) files (which are scalable, but can lose some quality in the scaling process).

If you need assistance or need a different format, click here to contact the Web Communication Editor.
***To view .pdf files, you need Adobe Acrobat which is available by clicking on the link below:

For Plug-ins or other applications needed to view our files, click here.